Insert “blank” for music
The music industry and innovation will cease to exist unless there is an investment in music, Burnett says. “There are a lot of people making a lot of money today, but the creators of the music are not being rewarded at all,” he adds, calling it dangerous for society and the industry. “Google made $28 billion in advertising last year.”
— T Bone Burnett in Online Media Daily
Instead of looking to the past, to the old buckets for ad revenue, we’d better focus on those three themes — mobility, Internet dominance in all content areas and improving user experience — as places where we might get ahead of the money.
For journalism to work, it has to prove its value to the community it serves, and proving that value means attracting business revenue – whether through advertising, subscription, or underwriting by an audience committed to the coverage your provide. Likely, it will be a combination of all those things, and more.
Coats, manager of the Patterson Foundation’s New Media Journalism initiative, is seeing a lot of ideas around journalism projects funded by foundation support, the Public TV/radio telethon model and just plain contributions. But doesn’t see those as sustainable models. And neither do I.
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Freedom Forum Diversity Institute will offer two Multimedia Boot Camps
for Journalism Professionals and Educators in August, 2010 and one in
MULTIMEDIA CLASSES IN
• Multimedia Boot Camp:
Aug. 2-6, 2010
• Multimedia Boot Camp: Aug. 11-15, 2010
• Multimedia Boot Camp: Nov. 17-21, 2010
My cousin, Amy Clark, won an essay writing award earlier this month for a piece based on an oral history recorded in the mid-1980s of my grandmother, Emma Stanley Edwards, and her sisters. Amy. an English professor, says the piece is part of a larger work she is tinkering with.
… Pop pounced on her sister like a rabid cat, slicing at her back with
muscled hands. Emma sprinted back to the house, screaming for her older
sisters and brothers. Nancy Jane’s sons heard the commotion and saw the
two women struggling up the lane. They wrangled Pop from their mother
and chased her straight into thick, untamed woods, which swallowed her
Before it ended, Pop had stabbed Nancy Jane seventeen times,
with two wounds in her chest and the rest on her back.
If it had a soundtrack, it might be Darrrell Scott’s “You’ll Never Leave Harlan Alive,” which is set across the state line in Kentucky.
While it doesn’t reach the fame of Dave Carroll and United Airlines’ breaks guitars, Kevin Slimp of Knoxville experienced the power of Social Media on Sunday when he posted this note at 11:32 a.m. Sunday on Facebook about his Delta Air Lines flight:
UPDATE: Flight from Atlanta to Knoxville just cancelled. Have I been here before? Going to get the rental car now. Anybody got a spare tire?
Slimp, a syndicated columnist, trainer, consultant and founder of the Institute of Newspaper Technology, is a heavy traveler to speaking engagements and training workshops around the U.S. and Canada so he’s had plenty experience with the foibles of airline flight.
By evening, his comment had generated 46 more comments.
“It’s been an incredible response to my Delta comment today. If you haven’t seen it, check out my wall. I posted it around noon today,” he posted on Facebook later in the day.
He said he found it interesting how quickly people began to share their own experiences. Another example that shows how information is disseminated has been forever changed by online social networks.
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