Ah, mobile’s the new, new thing

On successive weeks, you can attend workshops focused on mobile and journalism in Nashville.

March 25

The Society for News Design is hosting a Mobile Design Quick Course on Friday and Saturday (March 25-26) at the Freedom Forum’s John Seigenthaler Center. .

This two-day hands-on course will focus on mobile usability, techniques and tools. Here’s a look at our instructors:

Dave Stanton (@gotoplan) is a web developer, teacher, researcher and manager. He
taught web frontend development at the University of Florida for 7
years. He has collaborated with The Poynter Institute to conduct user
research since 2006. Currently he is the managing developer for a web
development and marketing firm.

Jeremy Gilbert (@jeremygilbert) is an assistant
professor at Medill, teaching media product design. He has directed
award-winning, student-based digital projects, helped revamp the
interactive curriculum and is researching the future of mobile
journalism. Before coming to Medill, he led The Poynter Institute’s
website redesign and worked as a design director.

Free for SND members (a $300 value) and you can get a discount if
you’re not currently an SND member (join for only $110 for professional
or $60 for students at http://www.snd.org/join/)!

April 1

“The Mobile Migration” workshop is being co-sponsored by the Online News Association and the Freedom Forum’s Diversity Institute on April 1, also at the Freedom Forum’s John Seigenthaler Center. (Underwriting assistance from the Scripps Howard Foundation.)

The workshop is $35 for ONA members and $50 for non-members.

Speakers include:

Grant Steven Moise, Digital General Manager for the Dallas Morning News,
who talk about how the mobile web and tablet “apps” fit into the
newspaper’s ambitious paid-content strategies that were just implemented
last week.

Bill Tallent, CEO of Mercury Interactive, will talk about “Deciphering Disruption.”

Digital
technologies have disrupted many industries and their established
business models. While websites began the disruption of the printing
medium, touch computers seem to be accelerating the disruptive effects.
“Deciphering” the disruption is the key to building new competitive
business models. This talk will focus on understanding why the
disruption is accelerating, characteristics of consumers embracing the
new medium, and ways to build the kind of applications that will
maximize the revenues from news via touch screens.

Rex Hammock of Hammock Inc. will do a presentation called: “The Reader Decides: How Magazines are Learning What Screen Publishing is All About”

The
magazine industry is comprised of companies ranging from giant media
corporations to   family-owned community monthlies targeting niches
ranging from parents to pet-owners to indie-music loving hipsters. From
multi-million dollar mega-apps to dorm-room developed content reading
apps, the iPad is proving to be both a launch pad of opportunity and a
landing pad for humbling crashes. What has year one of the iPad taught
magazine publishers  that helps predict the future of screen-based
media.

Innovations from Africa: A look at
case studies from the region on mobile and tablet strategies, Justin
Arenstein, media strategist and consultant for Google & the International Center for Journalists.

Using a push-broadcasting system for community reporting and engagement from the folks at VozMob.

Registration information.

(For
those who want to stay overnight, there is a special $109 room rate at
the nearby Embassy Suites Hotel, 1811 Broadway, To get the discounted
rate, call Mike Henry, senior sales manager at the Embassy Suites,
615-277-4964. Only a limited number of rooms are available at this rate
… so hurry.)

Join it’s Nashville!


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