Mobile factoids

mobile marketing and tagging
Learn More about Mobile Tagging at Microsoft Tag.

Saw this on Alltop’s Holy Kaw blog. This is a great infographic, but why did Microsoft come up with its own tag system? Seems like just as QR codes are beginning to get some traction, Microsoft comes in and says, hey, let’s do it the Microsoft way. Geez.

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Did you notice we just passed into the ‘post-PC era’?

Bill Tallent, CEO of Mercury Intermedia, which developed the iPad app of USA Today and apps for other media companies, and Rex Hammock, founder of Hammock Inc. and author of the popular RexBlog, do some Q&A at “The Mobile Migration Workshop” in Nashville, Tenn., on April, 1, 2011.

According to IDC, several factors (Japan disaster, unrest in the Middle East, a spike in fuel prices) are causing a PC market slump in the U.S. and Western Europe, but there’s also this: “‘Good-enough computing’ has become a firm reality, exemplified first by mini notebooks and now media tablets.”

In other words, people aren’t making buying decisions based solely on specs anymore. Sure, people will still buy computers–post-PC doesn’t mean we won’t use PCs anymore–but their primacy is being diminished by devices that will do many of the basic PC tasks well: Web browsing, sending e-mail, checking Facebook, shopping online, getting directions, reading the news, etc.

“The iPad shows you don’t have to have the best hardware. It’s about marrying the software and hardware, and about what people can do with it,” said Jay Chou, senior analyst for IDC. “I think that will be key in sustaining more PC growth.”

Read more at CNET.

More videos of the presentations at the workshop are on YouTube.

The workshop was co-sponsored by the Online News Association and the Freedom Forum Diversity Institute.

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I used to be read the Sunday paper; then I got an iPad

Bill Tallent, CEO of Mercury Intermedia, which developed the iPad app of USA Today and apps for other media companies, speaks at “The Mobile Migration Workshop” in Nashville, Tenn., on April, 1, 2011. Tallent says the iPad has the potential to replace the Sunday paper and already appears to be “the device” for news.

Great data on the smartphone, the iPad and the tablet market in his talk..

More videos of the presentations at the workshop are on YouTube.

The workshop was co-sponsored by the Online News Association and the Freedom Forum Diversity Institute.

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Responsbility in communication is vital to the future of the First Amendment

John Seigenthaler of the Freedom Forum speaking at “The Mobile Migration Workshop” on April 1, 2011 at the John Seigenthaler Center in Nashville.

Seigenthaler compared Wikileaks to the Pentagon Papers. It may be irresponsible, but irresponsible speech is protected by the First Amendment. However, he said responsibility in  communication is vital in protecting First Amendment in the “general spirit of the people.” 

The workshop was co-sponsored by the Online News Association and the Freedom Forum Diversity Institute.

More videos of the presentations at the workshop are on YouTube.

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Upon discovering the Dallas Morning News had no viable digital business model …

Grant Moise, digital general manager of the Dallas Morning News, says the  realization by his company that its digital stratgies had no vilable business model  led to its current efforts with premium content, tablet apps and new digital products. Moise talked about the closed watched strategies unfolding in Dallas at “The Mobile Migration Workshop” on April 1, 2011 in Nashville.

In this video of his presentation, Moise does a deep dive to the efforts underway and planned in Dallas.

Moise is currently the Digital General Manager at The Dallas Morning News where he oversees all aspects of digital initiatives. All Editorial and Sales departments report to Moise and he is also responsible for Product Development.

Over his time leading this group, Moise has overseen the shift to a digital premium content model as well as the development of new iPhone and iPad apps which launched in the market in January of 2011. He is also currently the Publisher of Briefing which is a free print publication The Dallas Morning News launched in August of 2008 and is a 203,000 circulation newspaper in the greater Dallas area.

Prior to this role, Moise was the Vice President of Direct Channel Sales for Tribune Media Net (now known as Tribune 365). Tribune 365 is a national sales organization that represents Tribune newspapers and web sites for advertisers who advertise across multiple Tribune properties. In his role at Tribune he oversaw all advertising that came through traditional media buying channels which included direct business or advertising bought through full service advertising agencies.

Back in 2004, Moise was at The Dallas Morning News where he managed a New Business Development Team and was also a Retail and National Sales Director. Before Moise worked on the publishing side of the business, he was an Account Executive with KCNC-TV (CBS affiliate) in Denver, Colorado. He is also very active in the Advertising industry as he recently completed his term as President of the Dallas Ad League which is the 3rd largest advertising league in the country.

In addition to the time spent in the industry, Moise currently sits on the Board of Directors for the NB3 Foundation which is a foundation dedicated to improving childhood obesity for Native Americans. Moise is originally from Albuquerque, New Mexico and the Native American people have played a very significant role in his life and this foundation is a way for him to give back to this meaningful community.

Moise is a graduate of the William Allen White School of Journalism at the University of Kansas and also has an MBA from Texas Christian University.

The workshop was co-sponsored by the Online News Association and the Freedom Forum Diversity Institute.

More videos of the presentations at the workshop are on YouTube.

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