Are you getting ‘Return On Influence!?’

Friend and fellow Knoxville resident Mark Schaefer has a new book coming out in March on social media and marketing called Return on Influence!..

And he’s got a special offer. If you pre-order the book between now and March  he’ll send you a bonus eBook. The eBook is an Insider’s Guide to Klout. Sounds interesting as well.

I haven’t had a chance to look at the book much less read it, but the promotional copy will give you an idea if it’s something you would be interested in:

Return On Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.  In this revolutionary book, I’ll show you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

In-depth explanations of the sources of online influence — and how they can work for or against you!

Interviews with more than 50 experts including tech blogger Robert Scoble, Influence Author Robert Cialdini, and industry thought leaders like Chris Brogan.

An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone.

Practical, actionable tips to increase your own personal power and online influence.

More than a dozen original social influence marketing case studies.

Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “super-connectors” who ignite epidemics through word-of-mouth influence … and become one yourself.

This is the future of marketing at your fingertips: low-cost, high-speed, influence-driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age-with a Return on Influence.

Whether you’re the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, Return On Influence is the essential field guide for the new influence marketing.

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Some quotes for the journo stocking

Two quotes worth the stocking for journalists to consider.

Wow. Remember when we used to discover news fr

Randi Zuckerberg

Image via Wikipedia

om…the news?

Randi Zuckerberg, former marketing director of Facebook, and older sister of Facebook co-founder and CEO Mark Zuckerberg. (via Steve Rubel)

Image representing Seth Godin as depicted in C...

Image via CrunchBase

We don’t need paid professionals to do retweeting for us. They’re slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.

The hard part of professional journalism going forward is writing about what hasn’t been written about, directing attention where it hasn’t been, and saying something new.

Seth Godin, entrepreneur, marketer, author and public speaker. (via Danny McCall)

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A carnival of wish lists

English: Thomas Nast's most famous drawing,

Image via Wikipedia

A roundup of the December Carnival of Journalism is up on the Guardian Developer Blog.

My offering was called Just Surprise Me and is one of 19 that tackled this month’s topic of:

With it being December, we thought we would adopt a Christmas theme for this month’s topic – and pick something, in keeping with being hosted by a Developer blog, that we could ask of both technologists and journalists.

If you are a journalist, what would be the best present from programmers and developers that Santa Claus could leave under your Christmas tree?

And, correspondingly, if you are a programmer or developer, what would be the best present from journalism that Father Christmas could deliver down your chimney?

Check them out; some excellent reads.

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Just surprise me

Chirstmas Treats
This month’s Carnival of Journalism is themed for the holiday season.

THE TOPIC

With it being December, we thought we would adopt a Christmas theme for this month’s topic – and pick something, in keeping with being hosted by a Developer blog, that we could ask of both technologists and journalists.

If you are a journalist, what would be the best present from programmers and developers that Santa Claus could leave under your Christmas tree?

And, correspondingly, if you are a programmer or developer, what would be the best present from journalism that Father Christmas could deliver down your chimney?

This is easy: I want surprises from developers and programmers!

Not bug fixes or tweaks or enhancements or incremental improvements or iterations.

I want a solution I didn’t think of to a need.

I want a solution to a need I didn’t think of.

More than I want to admit I am a prisoner of the paradigms of my profession, my industry, the culture of my company, and the work flows and tools I have at hand.

I’m lucky to work with a few that do come up with ideas that amaze me.

To make it happen, I think developers have to have blocks of free work time scheduled in. Google’s 20 percent time program is one company’s well-documented effort to encourage this.

Give me the creative side, the artist within, the where-did-that come-from.

So, surprise me. Awe me with the wonderment of a wide-eyed four-year-old.

And, oh yes, you don’t have to wait until Christmas. Anytime is just fine.

I think you will find the other Carnival wish lists somewhere around here within a few days.

(The box of chocolates is from Blackberry Creek Confections.)

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