And he's got a special offer. If you pre-order the book between now and March he'll send you a bonus eBook. The eBook is an Insider's Guide to Klout. Sounds interesting as well.
I haven't had a chance to look at the book much less read it, but the promotional copy will give you an idea if it's something you would be interested in:
Return On Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, I'll show you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:
In-depth explanations of the sources of online influence -- and how they can work for or against you!
Interviews with more than 50 experts including tech blogger Robert Scoble, Influence Author Robert Cialdini, and industry thought leaders like Chris Brogan.
An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone.
Practical, actionable tips to increase your own personal power and online influence.
More than a dozen original social influence marketing case studies.
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "super-connectors" who ignite epidemics through word-of-mouth influence ... and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence-driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age-with a Return on Influence.
Whether you're the CEO of a large corporation, run your own small business, or are seeking your own place of power on the social web, Return On Influence is the essential field guide for the new influence marketing.